FANCYY
I help rapidly scaling teams and ambitious organisations build the brands, products and systems that position them for what’s next.
My work sits across fractional senior creative and product leadership, embedding with teams to understand the business, define the direction, shape the identity and turn early ambition into launch-ready brand and product systems.
I specialise in remote creative teams, async processes
and creative sprints.
Strategy. Trend Forecasting. Brand Identity.
Product Experience. Web. Launch.
Zero to One.
Selected Partnerships & Clients
L’Oréal, Nike, Adidas, KNOWWARE, Cache Cow, The Sunday Times, The Future Laboratory, Selfridges, RADAR, Protein, Beavertown Brewery, giffgaff, UN Futures Summit, Dubai Museum of the Future and the Joseph Rowntree Foundation.
London
Manila
Bangkok
Current Role:
Fractional Head of Ecosystem
I’m currently embedded with KNOWWARE Cybernetics as it prepares for launch, helping shape the strategy, brand positioning and product ecosystem behind its $10M seed round.
Recent Roles:
2025
Head of Product
ALPHAS
Acquired
2025
Creative Director
OP Games
Acquired
2023
Ecosystem Director
RADAR
Still growing
2022
Design & Strategy Lead
Protein
Still growing
FANCYY
CONTACT
I help rapidly scaling teams and ambitious organisations build the brands, products and systems that position them for what’s next.
My work sits across fractional senior creative and product leadership, embedding with teams to understand the business, define the direction, shape the identity and turn early ambition into launch-ready brand and product systems.
I specialise in remote creative teams, async processes
and creative sprints.
Strategy. Trend Forecasting. Brand Identity.
Product Experience. Web. Launch.
Zero to One.
Selected Partnerships & Clients
L’Oréal, Nike, Adidas, KNOWWARE, Cache Cow, The Sunday Times, The Future Laboratory, Selfridges, RADAR, Protein, Beavertown Brewery, giffgaff, UN Futures Summit, Dubai Museum of the Future and the Joseph Rowntree Foundation.
London
16:06
Manila
16:06
London
16:06
Current Role:
Fractional Head of Ecosystem
I’m currently embedded with KNOWWARE Cybernetics as it prepares for launch, helping shape the strategy, brand positioning and product ecosystem behind its $10M seed round.
Recent Roles:
2025
Head of Product
ALPHAS
Acquired
2025
Creative Director
OP Games
Acquired
2023
Ecosystem Director
RADAR
Still growing
2022
Design & Strategy Lead
Protein
Still growing
FANCYY
CONTACT
I help rapidly scaling teams and ambitious organisations build the brands, products and systems that position them for what’s next.
My work sits across fractional senior creative and product leadership, embedding with teams to understand the business, define the direction, shape the identity and turn early ambition into launch-ready brand and product systems.
I specialise in remote creative teams, async processes
and creative sprints.
Strategy. Trend Forecasting. Brand Identity.
Product Experience. Web. Launch.
Zero to One.
Selected Partnerships & Clients
L’Oréal, Nike, Adidas, KNOWWARE, Cache Cow, The Sunday Times, The Future Laboratory, Selfridges, RADAR, Protein, Beavertown Brewery, giffgaff, UN Futures Summit, Dubai Museum of the Future and the Joseph Rowntree Foundation.
London
16:06
Manila
16:06
London
16:06
Current Role:
Fractional Head of Ecosystem
I’m currently embedded with KNOWWARE Cybernetics as it prepares for launch, helping shape the strategy, brand positioning and product ecosystem behind its $10M seed round.
Recent Roles:
2025
Head of Product
ALPHAS
Acquired
2025
Creative Director
OP Games
Acquired
2023
Ecosystem Director
RADAR
Still growing
2022
Design & Strategy Lead
Protein
Still growing